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GBGB Geoffrey Beene
Gives Back®

All net profits from Geoffrey Beene, LLC are donated to philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.

Geoffrey Beene Gives Back® Alzheimer's Initiative is a marquee sponsor of HBO's "The Alzheimer's Project."

Geoffrey Beene Gives Back® Alzheimer's Initiative

Geoffrey Beene Alzheimer's Initiative

From Cause to Cure - In Our Time

Geoffrey Beene supports a new foundation to fight Alzheimer's, a fatal, degenerative neurological disease that has no cure.

HBO logoThe Geoffrey Beene Foundation through its philanthropic Geoffrey Beene Gives Back® Alzheimer's Initiative is extremely proud to be a marquee sponsor of HBO's pioneering multi-channel, multi-platform "The Alzheimer's Project." In tribute to the crucial importance of this subject matter, HBO has posted all four segments of the documentary series online, as well as 15 informative supplemental films.

Watch HBO's "The Alzheimer's Project"


The Geoffrey Beene Gives Back® Alzheimer's Initiative was launched in November, 2007 as a major charitable beneficiary of the "GBGB Geoffrey Beene Gives Back®" philanthropic campaign to support innovative research and signature solutions to a host of medical, educational and societal issues.

This national initiative is focused on "getting ahead of the future" with early diagnostics, genetics, biomarker research and public awareness campaigns as a "wakeup call" to the pending epidemic of our time.

Geoffrey Beene Gives Back® Alzheimer's Initiative Mission:

Accelerate public awareness and inspire personal engagement in the early diagnosis, treatment and management of Alzheimer's disease. Click below to watch the ABC Nightline report on Alzheimer's disease, featuring Meryl Comer, President of the Geoffrey Beene Gives Back® Alzheimer's Initiative.

ABC Nightline report on Alzheimer's disease - Part 1
ABC Nightline report on Alzheimer's disease - Part 2

Our Motto:

A.R.R.E.S.T. Alzheimer's disease - Accelerate Research, Reinforce Education and Support Treatment

We Work to:

  • Expose the reality of the Alzheimer's epidemic to more Americans
  • Engage the baby boom generation in proactive personal response
  • Expedite large-scale solutions by promoting early diagnostics, treatment, life planning, reimbursement and care

Generous contributions in excess of $1.5 million have been committed to support ground-breaking awareness campaigns and next generation research in early diagnostics at UCLA, Yale, Mount Sinai, Mass General, the Institute for Molecular Medicine and the University of Rochester.

The Geoffrey Beene Gives Back® Alzheimer's Initiative is supported entirely by the Geoffrey Beene brand through GBGB Geoffrey Beene Gives Back®.